A universal cheat sheet for color combinations
Great color combinations instantly grab attention and make viewers feel more at home. As people consume more and more content on their phones, the detail and quality of your images are becoming less important than color. So, gentlemen marketers, looking for the secrets of successful content, I offer you the Itten color wheel. In the center are three basic colors, which can be broken down into an infinite number of shades.
Combination rules A universal cheat
It is easy to choose harmonious combinations of 2-4 colors using Itten’s circle. Of course, there are many more of them in photographs, but we will talk about the main range: it is set by objects that take up a lot of space or are located in the center of the picture. If you want to highlight a specific object or person will do . These are any two colors from the circle that are opposite each other: for example, blue with orange or purple with yellow. There is also a broken complementary combination, which resembles a narrow triangle in its pattern. It looks like this: the center of attention in the picture is yellow, green and purple. This is a broken complementary combination.
An email list is a group of email addresses, usually email list collected for marketing, communication, or promotional reasons. Companies use these lists to send newsletters, special offers, updates, and announcements to their subscribers or customers. Creating an email list usually means gathering addresses through sign-up forms, customer purchases, or other ways people agree to join.
How else do the colors differ A universal cheat
We’ve covered the basic schemes, but there are many more. However, as you may have noticed, the hues in my examples do not exactly match the colors on the wheel. That’s because colors have different characteristics. In Photoshop, you can represent colors in the HSB model to easily edit three properties of color: hue, saturation, and brightness.
Useful links
If you feel unsure about color selection, you can use the achievements of technical thought – there are many services on the Internet for finding harmonious combinations. I like here you can set the desired combination rule by varying shades on the circle. Or extract the main colors from the image: arm yourself with electronic samples of classical painting – and go! Another great service is . Here in the Tools section you can generate a random image from the selected colors or see how the text will look by choosing the color of the letters and background.
Choosing a graphic editor
Photoshop is ideal for small inscriptions (and with large inscriptions you will get confused in layers, so Illustrator and Indesign are ideal). In programs you can slightly change the distance between letters, correct their style or simply put a beautiful texture on the word. But if you do not want a beginner’s guide to google shopping ads to pay for a license or engage in piracy, and do not have time to understand the interface, there are always alternatives. Is a well-known good thing, but I do not recommend it for typography in Russian: a small part of the fonts have a Cyrillic version. In a similar editor for Russian inscriptions you can choose from 30+ fonts, so it will be much more fun to work. The interface, unlike Photoshop, is very simple, many free options are available.
Making text readable
We have already established that the font must be adequate, because the reader is unlikely to cope with a mess of flickering symbols. But readability is influenced by many factors. With line spacing, everything depends on the situation, usually they take from 120% to 160% of the height of the letters. The creator of the font thought out the intervals between letters for you – although designers sometimes change them manually. This way you can structure the text while keeping the design very laconic. This option is good for email newsletters. When the banner is surrounded by text on all sides, it should be simple and clear.
Get inspired by design ideas
When working with typography. It is important to decide a complete list of unit phone numbers what is more important to you – text or a picture. Sometimes a catchy photo is very important, especially in. And sometimes the main thing is to convey information, and the graphics in the background serve as a backdrop. Let’s look at successful posts, banners and images in newsletters and figure out what role text plays in them. A common situation is when the same typeface is used for both. The heading and secondary text, but the text is varied in size and color.
Whatever tasks you need to work with fonts for . Do not forget that the text is a full participant in the composition. It needs a strictly defined place in the picture . It can be determined by the colors of the photo, the detail or movement of the objects depicted. But, of course, beauty should not interfere with the meaning – first of all. You need to take care that the words are easy to read. Newsletters often use only one font in a picture if the main text of the newsletter is different. In the example below, only grotesques are used, but the main text is italicized, which creates contrast.
