Even if you’re new to SEO, you’ve probably already heard about the importance of link building and netlicking in an SEO strategy. Just as you were required to cite your sources in your south africa telegram data writing throughout your studies, it’s now essential to include links in your articles.
By adding a link, you increase the credibility of your content, you provide evidence and you are part of a scientific logic.
Most marketers focus on adding external links. They consider backlinks to be an important factor in evaluating a page’s quality.
And they are right about that.
However, there is another essential factor that is writing e-commerce product content: how to turn descriptions into sales tools? often overlooked. This is internal linking.
Internal links are essential to the success of an on-page SEO strategy. They are highly variable and therefore a sure bet.
Let’s explore the benefits of optimizing internal linking. But first, let’s take a look at the basics of this technique.
By definition, internal linking generally refers to the organization of your website’s internal links. These are the links located on your site that point to another page within your domain.
Internal linking is therefore a page with a hyperlink that leads to another page in the same domain, for example this link pointing to an article on 2019 SEO trends.
Note, however, that it’s best to avoid overusing them. Three or four links will be enough. Instead, be sparing and use them only when justified!
As you can see, most of the links appearing in this post point to other pages on the same domain.
Internal linking allows Google and other search engines to easily understand the topic of other pages.
Let’s take a detailed look at the benefits of internal linking. If you want to improve your general knowledge on the subject, I encourage you to read this comprehensive article first .
The advantages of internal meshing
Creating an internal link is an important element of on-site natural referencing.
First of all, the website owner has complete control over all internal links, which is one of the advantages of this technique. This is not the case with netlinking.
In addition to its SEO benefits, internal linking also offers many user experience benefits. Your job as an SEO or SEO consultant is to create a user-friendly structure and use internal links to guide users and search engines to the most important pages of the site.
So you need to be concerned about two things when designing the internal linking of your site:
- Internet users : Allow Internet users to navigate the site simply and efficiently.
- Search engines : Search engines take internal links into account.
Become the Yoda master of meshing!
Mastering internal linking will allow you to optimize your entire site and achieve your SEO goals.
Allow Internet users to easily navigate the website
The website owner has complete control over internal links. Therefore, they can design their visitors’ path and make navigation a pleasant experience.
Internet users visit a website with a very personal intention and specific needs. Some are looking for information, others are looking for descriptions of your products or services, and still others want to communicate with you.
These intentions and needs can be addressed through well-thought-out internal linking. Try to direct the user to a specific page, or at least a relevant one, so they can obtain more information. Failing at this stage will negatively impact your SEO.
As you already know, search engines like Google appreciate websites that provide a quality user experience.
Your site’s navigation and user experience have a direct influence on your SEO.
There are three types of metrics to monitor:
- Time on page: If users feel your content is worth reading because it provides answers, then they will stay on your site longer. High time on page improves a american samoa business directory website’s SEO.
- Pageview : Directing visitors to a more relevant page on your site increases the number of pageviews for your domain. Higher pageviews benefit your website’s SEO.
- Bounce Rate: As you probably know, a high bounce rate is not beneficial to a site’s SEO. While we don’t fully control the type of visitors who choose to click through to our website, we are responsible for what they see and read.
So make sure your internal linking contributes to a better browsing experience.