Unoptimized URLs
It’s a good idea to have as many URLs as you need to Example of an make your site relevant. Of course, the problem with URLs is that they’re a series of letters, numbers, and symbols by singapore telegram data default. It’s really important for your visibility to make sure you optimize them .
In terms of SEO mistakes, this may seem like a minor issue, but leaving a URL that’s too long and/or has a string of symbols and numbers won’t help your search engine rankings. If you take the URL and shorten it concisely with optimized keywords , it will make much more sense to search engines. For the more technically inclined, enable URL Rewriting on your website.
If you optimize all your URLs for every post and page, search engines will have a much easier time crawling your site and discovering what you have to offer.
Example of an optimized URL
Note: Google does not understand underscores (_) in URLs, be sure to use dashes (-)
Disregarding user experience (UX)
UX, or user experience, is the cornerstone why is naktab the ideal seo company to achieve your marketing goals? of SEO . Since 2018, SXO ( Search Experience Optimization ) has emerged and has now become essential.
User experience is pretty self-explanatory for SEO success. Users must be able to access your site quickly and ergonomically. The longer you keep them on the site, the better . How many times have you searched for information and the slow loading times forced you to give up and look elsewhere?
Your users must have a positive experience or they’ll go elsewhere. Google even said in one of its posts, “ Focus on the user and everything else will follow .”
Ignore mobile
Whether you’re a B2B or B2C company, you can bet that most internet users use a mobile device (smartphone or tablet) to access your website . When you ignore this crucial audience, you do so at your peril. That’s why you need to understand the importance of mobile-friendly websites (responsive design), mobile sites, and native apps.
When was the last time you wanted to look up information outside, and then thought, “I’m going to keep this information in mind, do all the other things I need to do, and then go home and sit down at my desktop PC to look into this information”?
If you’re like 100% of people with a smartphone or tablet , chances are you’ve never done this. The reason is that we want our information now. Google recently announced that its search algorithms are now indexing mobile-first.
Tip: You can use the Structured Data Testing Tool to see how your site performs on mobile.
Neglecting broken links
What is a broken link? It’s a link that directs the user to a page that can’t be found . This is an SEO mistake to avoid because it can really harm your content. Your content is then poorly structured or, worse, impossible to find. You’d be surprised to learn how many sites have broken links.
Of course, finding these broken links is another american samoa business directory matter entirely. The best way to determine which of these links is broken is to conduct a technical audit using a crawler. This audit will identify all broken links that redirect users to a page that cannot be found.
Once you know where your pages are located, you should update those links to point to an existing page that is the target page you want. Regarding broken internal links, also consider doing a 301 redirect of the deleted page to improve a technical SEO factor of your site.
Tip: Personally, I use screamingFrog to perform my crawls; it’s powerful and very easy to use. It’s free for small crawls (up to 500 pages).
Not using Google Analytics and Google Search Console
Perhaps the most common SEO mistake beginners continue to make is believing the rules don’t apply to them. Not using Google Analytics and other Google Webmaster Tools will put you at a disadvantage. Google Analytics is excellent software for tracking engagement rates and keeping them on the rise.
Here are some of the indicators that I monitor on the various Google tools :
Google Analytics , for your Google statistics:
- Blog post bounce rate : Maintaining or increasing your engagement rate is a sign of quality. The bounce rate should be correlated with the time spent.
- Time spent : time spent on the different pages of the site
- The number of pages per visit
- Acquisition channels : make sure to maintain a good balance between each channel
Google Search Console will allow you to track your progress and help your website find its audience.
- Google crawler indexing errors
- Searched keywords : allows you to see those searched by Internet users and to know if Google has understood the purpose of your site (are the keywords related to your activity or that of your client?).
- Optimizations to be made : To be found, you must be on the first page of Google. Take the keyword report and extract the pages positioned between the 10th and 15th position to carry out semantic optimization .