Canonical URL
While this is essential on all CMSs, it’s important to Metadata is essential know that you can set canonical (original) URLs on PrestaShop. This allows you to tell search lebanon telegram data engines which source page has the original content.
By activating a 301 redirect to this address, you prevent penalties that lower your ranking in the SERP . Remember to do the same for any misspelled or outdated URLs. This also saves your visitor from a 404 error page.
PrestaShop Content Management Modules
Here are some PrestaShop modules to help you manage Metadata is essential your content and optimize your indexing:
- Advanced Search 4 : Essential if your store offers an advanced search option. It automatically generates unique and optimized pages.
- Duplicate Content Handler : Easy to use, this Metadata is essential module automatically deindexes duplicate content and updates your robots.txt file.
- No Index Premium : more complex than the previous module, this tool nevertheless allows you to completely control your content and customize the indexing of your pages.
Keep the products sold
You can manually manage your products when they’re why you should promote sunfood out of stock. The biggest mistake you should avoid is simply deleting the page (error 404). Here are some actions you can take to keep your pages:
- set the stock to 0;
- create a specific category for the products sold;
- 302 redirection if the stock shortage is temporary;
- 301 redirection if the stock shortage is permanent.
To save time and avoid the risk of missing an item, PrestaShop offers a very comprehensive module: SEO 404, 301 products and categories deleted/disabled .
Take care of metadata
Increase click-through rates ( meta description ). In PrestaShop’s statistics, you’ll find a native tool called “ catalog evaluation ” to monitor this type of information.
If you want more options for optimizing your metadata, Easy SEO is a very comprehensive paid module that also allows you to quickly write the alt attribute of your images.
Adapt compatibility to mobiles
The proportion of mobile users continues to Metadata is essential increase year after year. It is therefore essential that your online store displays correctly on mobile versions. In addition, Google now favors the control of mobile websites by analyzing them as a priority ( Mobile-First ).
PrestaShop mostly offers mobile-friendly themes. However, be wary of older or outdated versions, as they risk penalizing your SEO. You can check the SEO optimization of your PrestaShop store by running a mobile test offered by Google .
Secure your e-commerce site
The security of your PrestaShop store is a critical factor in cn leads your success. Furthermore, a hacked or spammed website can be penalized in its SEO rankings.
PrestaShop offers basic options out of the box. However, investing in an add-on module is essential to protect yourself from any failures. Module Security Pro – All in On offers all the necessary options for your security (firewall, anti-spam, anti-DDOS, anti-virus, etc.).
Create a blog on PrestaShop
A great way to optimize SEO on PrestaShop is to add a blog to your online store. Not only do you create a personal connection directly with your customers, but you also boost your website, which appeals to search engines.
Prestablog is an add-on that helps improve your visibility on search engine results pages. Simple and effective, this tool also has the added benefit of being French.
Other SEO optimization factors
After detailing the SEO optimization specifics Metadata is essential of PrestaShop, it’s important to remind yourself of the other common features of all CMSs. These elements are essential for improving your SEO and therefore your online store’s visibility on search engines. You can also find more information on SEO techniques to boost your traffic in this blog post .
- Domain name : Choosing your domain name is the first step before starting your business. Avoid keyword sequences ( emd ) and focus on your brand name. Also, consider choosing the extension (.fr, .com, etc.) based on the location of your business.
- Theme : Choose a current theme that’s correctly translated into French and updated. Also, make sure it’s as lightweight as possible and mobile-friendly. Avoid themes that offer automatic content creation whenever possible.
- Indexing : Only index pages that are essential for your e-commerce (homepage, categories, products, etc.). Do not index duplicate content or pages that are useless for your visibility (such as T&Cs or legal notices).
- Image optimization : The size and format of your images have a direct impact on loading speed. For example, you can compress your photos online using TinyPNG . Also, take care with alt attributes , which help with SEO.
- Quality content : Take the time or get help to write quality, comprehensive, and informative texts. Remember that a minimum of 250 words is recommended for SEO. Work on your vocabulary and think about user queries using tools like SEOQuantum .
- Internal linking : This refers to the internal links present on your various pages. On the one hand, they allow users to navigate your website comfortably and efficiently. On the other hand, they promote crawling by Google robots and therefore your natural SEO.
- User experience : UX is essential for any website. If you’re faced with a dilemma between SEO optimization and your visitor’s comfort, always prioritize the latter. You’ll never be penalized by search engines for this !
- Popularity : A netlinking campaign is an aspect too often neglected by amateur SEOs. However, the notoriety of your site is one of the essential factors for your SEO. Favor quality inbound links ( backlinks ) over quantity to improve your popularity.