More than 250,000 merchants trust Magento to promote their online store . On average, the annual turnover is estimated japan telegram data at more than €450,000 per store that uses this CMS ! But to achieve this result, your website still needs to be visible on search engines . That’s why I’m revealing all the technical SEO optimization factors you need on this e-commerce platform . To begin this guide to natural referencing on Magento 2 , here are some facts you need to know.
Magento in a few words
Its interface is available in French and it 3. create communications that align with your stakeholders’ change journey offers 24/7 support. Founded in 2008 the company quickly conquered the e-commerce world, becoming one of the market leaders. This was further confirmed in 2018 when Adobe acquired the company for $1.68 billion. In June 2020, they permanently replaced the initial version (Magento 1) with a much more robust variant (Magento 2). Today, the platform hosts more than 250,000 e-commerce sites, with an estimated turnover of $1.5 billion.
To achieve this exceptional result, it’s clear that the services provided fully meet the criteria for online sales, particularly in terms of SEO. However, many adjustments are necessary to be visible on the web and obtain excellent organic traffic. Indeed, the default settings are not all optimized for SEO. To take advantage of all the possibilities available on Magento, you will need to make certain adjustments manually and download additional plugins. This is what I will reveal to you without further ado in this guide to SEO on Magento 2.
SEO Optimization on Magento 2: Don’t Forget the Basics!
SEO is directly linked to three inseparable elements: technique, content, and popularity. Only by working on the three pillars of SEO can you position your website well on search engine results pages ( SERPs ). That’s why, before describing the best SEO optimization methods for Magento, I wanted to remind you of the basics.
Technical
SEO techniques allow indexing robots to quickly crawl and understand your website. In addition, it promotes the user experience ( UX ) by speeding up and simplifying navigation. Since an online store is often complex and very extensive, it is essential not to miss these adjustments from your launch. I will therefore give you all the tips to optimize your site on Magento.
Content
Quality content is essential to satisfy your reader and help search engines understand your topic. Expand your semantic scope and focus on query intent. However, an e-commerce site generally offers a large number of similar products. And remember, duplicate content doesn’t please Google! That’s why I’ll explain below how to avoid a penalty by specifying a canonical URL on Magento.
Popularity
Your website’s reputation is the third key factor in good organic SEO. To be recognized for your true worth, you need recommendations from specialists who are themselves renowned for their quality. Therefore, work on your popularity by establishing a netlinking strategy (links pointing to your online business). Since this is an external ( off -site) SEO optimization, there are no specific requirements related to Magento.
Simplify crawling and indexing
To improve your organic ranking, you need to help search cn leads engine robots quickly analyze your website. At the same time, you improve your visitors’ experience and navigation, which is essential in SEO today. Magento allows you to optimize certain essential parameters to achieve this dual objective.
Canonical URL
To prevent duplicate content from being indexed, consider specifying a canonical URL for the homepage and CMS pages. By default, the auto-creation setting is not enabled on Magento. Here’s how to enable it:
- go to the catalog SEO settings in “store view”;
- replace “no” with “yes “ in canonical URL values.
With the Canonical Url plugin , you also have the ability to customize and manually set all your canonical URLs.