When your site ranks well in search engines, it often results in strong traffic from interested parties because they were actively searching for answers to questions that your site could answer.
There are many parts to tracking SEO. Here’s what to look for.
- Monthly keyword rankings (rankings can change from day to day, so it’s best to look at the monthly results, which will show you the average ranking positions)
- Web pages that generate the most search results
- Related keywords to your most successful keywords that can help you reach additional potential customers
- Conversion rates for organic traffic specific to your business and even individual keywords to better understand what resonates best with your customers and can improve underperforming content.
5. Customer Acquisition Cost (CAC)
Not all conversions are created equal, and understanding the cost of each conversion will help you determine where to invest your time country email list and money when planning your marketing campaigns. This metric is extremely valuable in determining whether a tactic is successful or not.
If you run Google Ads and get 10 conversions a month, and that’s what you typically get organically from your site, that looks like a success because it’s double your total conversions for the month. But if you look deeper, you realize that 5 of your conversions came from a guest blog post you paid just $100 for over a year ago that consistently drives monthly conversions. And it costs your Google Ads campaign $1,000 to earn those 10 conversions.
Knowing this data will help you realize that it may be worth investing in guest posts while cutting your Google Ads budget as you work to lower your cost of customer acquisition on that platform.
To calculate cost per conversion, you can take the total cost of a tactic and divide it by the number of conversions generated by that tactic. Many companies also calculate total customer acquisition cost, which takes your total marketing budget and divides it by the total number of conversions generated that year. This is a good metric to track year over year to better understand your marketing as a whole.
6. Customer Lifetime Value (CLV)
Once you get a customer, how much do they spend with your business? This will tell you how much you can afford to spend on customer acquisition costs. Companies with a higher CLV can generally afford to spend more on acquiring new customers. It also tells you how loyal your customers are and can point to opportunities to improve loyalty.
Measuring CLV is a little more complicated than tracking many other metrics. Here’s how to calculate the metric.
Take your total revenue and divide it by your what are the benefits of starting a blog? total number of orders. This tells you your average revenue per customer.
7. Customer Churn Rate
Customer churn is a normal occurrence and shouldn’t worry you too much. But when your customer churn rate is too high, it may be trying to tell you something about the quality of your products and services or how well you support your customers.
It’s important to know your church rate, but it’s also helpful to know why your customers are leaving you. Completing customer surveys and focus groups can provide this information.
To calculate your churn rate, you take the total number of customers at the beginning of the period, then subtract the total number of customers at the end of the period. You can do this quarterly or annually to calculate your churn rate. china Numbers For example, you may find that at the beginning of the year you have 1,000 unique customers. But by December 31 of that year, you only have 800, which is a 20 percent churn rate.
Defining Your Marketing Success
If setting up these metrics and defining success seems complicated, it may be time to bring in an expert. New Light Digital has extensive experience across multiple industries and all digital marketing tactics. We understand what success looks like and can help marketing teams adjust their strategy to ensure success. Schedule a free consultation today to learn more.