Sending fees
The biggest difference between SMS and email for the sender is the cost. SMS incurs a cost for each message, but email does not incur a sending cost. To! be precise!email can cost money to own an address, but it is free if you use a free email service. SMS incurs a cost of a few yen to a few tens of yen for each message, so whatsapp lead the problem is that sending a large number of SMS messages can become extremely costly.
It is easier to customize the content of a message with email. SMS has a limited number of characters, and only text can be what to look for when hiring a marketing agency sent. Email has the advantage of being easy to customize, as you can also attach images, videos, and documents. SMS is a method aimed at conveying short text sentences and URLs.
High contact rate
There is an overwhelming difference in contact rates between SMS and email. When you send an email newsletter, there is a low chance that the email will be checked immediately; when it is sent to a PC, it is around 10% to 20%, and even when it is sent to a mobile phone, it is only around 70% at most. However, with SMS, the contact rate is over 90%, so there is a high certainty that the information will clean email reach the user. SMS is more suitable when you want to deliver important information immediately and reliably.