Benefits of SMS
SMS has many attractive features as a communication tool. Here we have summarized the advantages of SMS that you should pay particular attention to. It is important to take advantage of the advantages when using SMS for business, so let’s understand them in detail.
High open and deliverability rates
The! advantage of SMS is that when you send a message to a user, there is a high chance! that the message! will be read. SMS specific database by industry has an 80% open rate and a reliable delivery rate of around 98%. In addition to being linked to a phone number, SMS is also trusted from a customer psychology perspective, which is why it has such a high delivery rate and open rate. Another big advantage of using SMS is that it has a response rate from users of around 45%.
SMS also excels in its speed. Like SMS, email and LINE messages are sent and can be viewed by the user as soon as they are sent. However, SMS often displays a pop-up as a push notification, so the user is aware of the cloudways runs its own affiliate program, message as soon as it is sent and can check the contents of the message. SMS is particularly useful when there is information that needs to be communicated immediately. In business situations, it can be used for marketing that emphasizes speed.
Benefits of email
Even though we clean email live in an age where SMS is more important than email newsletters, email still has its merits. It is important to make the most of the merits of any communication tool, so let’s take a look at the merits of email here.