Artificial Intelligence (AI) tools are rapidly transforming agency japan telegram data workflows saving marketers valuable time and money especially for agencies doing a large amount of repeatable service type work or content production. As a software company that sells to digital agencies we are uniquely placed to understand their workflows and help make their lives easier. SEOptimer is used by over 2,000 digital agencies around the world and we are actively building out additional software tools to help agencies even more. Thanks to the agencies listed below who took part in this article and generously shared their time and expertise to help the whole industry learn from each other and help define best practice in the age of AI.
Brainstorming content ideas
Of all the agencies we spoke to, by far the most popular use case for AI was researching what to look out for when hiring an seo consultant
and brainstorming content ideas. The main use case involves using these tools like Chat GPT to help plan content, write first drafts, brainstorm article structures or headlines. The distinction here is that the output from AI tools is not use in the finish product, but rather it assists in the brainstorm and creation phase. Flynn Zaiger is the CEO at Online Optimism based in Washington, DC and New Orleans. Flynn is bullish on AI tools and believes they help flex the agency’s creative muscle. Roman Borissov is the CEO at Estonian SEO agency.
Writing long-form articles
Benjamin Poirrier, Founder & CEO at digital agency Prodima uses AI tools awb directory to actually author content. However his approach uses humans instead at the planning and structuring stage, then AI tools perform the content writing and then at the end, humans do the final proof-read. “Since 2022, Prodima has been using the Jasper AI tool to generate content. For example, to write a long-form article, we never let Jasper structure the article itself. We instead research, build the architecture (titles, headings, etc.), and write down the main points. Then, we ask Jasper to write the content.” Benjamin says that giving proper guidance and structure parameters to Jasper is critical for success. It also means Prodima can scale their content production capabilities across multiple clients and projects.