In the article about magazine thinking, we start by determining the type of magazine: “If you were a magazine, what kind of magazine would you be?” Opinionat? Scientific? Entertaining? A good combination? Instead of a magazine, we are now starting our own mia network to stimulate you to really work as a mia magnate and program maker. Even then, the question remains relevant: what is the genre of your mia network?
From proposition to plot summary
I have always learn that a brand’s proposition is the promise you make to your target group. sweden phone number library Content marketing is not directly about your brand or product, but about the content. In the metaphor of the mia network, we can also give the proposition a new look. The public wants to know what you are communicating about. What content can the public expect from you? Is it relevant to him? Does it help him? That is why I no longer write propositions, but a plot summary: a concise summary of what the brand’s content is about. The plot summary comes from the world of television. On IMDB you will find many examples of plot summaries of your favorite television series. One stronger than the other. A plot summary is therefore usually not written in an hour. It is the summary of all the content of your brand. You must therefore be distinctive, complete and recognizable, preferably in a few sentences.
Step 2 – The content formulaStep 2: The content formula
With your ‘job to be done’ as a starting point, the genre and the plot summary as a basis, start thinking now about how you’ll manage data in 2025 it is time to translate those strategic frameworks into the content to be produc. A good foundation is the content formula. This is comparable to the magazine formula for a magazine. You create the frameworks of your content. As a foundation for your mia network, it is wise to name the
Pillars indicate what your programs are about. Then it also becomes clear what it should marketing list not be about. Very useful as a means of control and necessary for the itors.
An example. The itorial pillars of Sprout
Sprout magazine aims to inspire entrepreneurs to grow by providing them with compelling examples of successful entrepreneurs.
Sprout writes about entrepreneurs who are ahead of the curve, who are three steps ahead of others.
Sprout knows what the trends are, closely follows developments and reveals the secrets of top entrepreneurs.
Recognition is key.
Sprout focuses on the story behind the company.