URLs serve three main functions.
- Creating a good user experience
- Improving content and indexing for search engines
- Building a structure that URLs important ensures saint lucia business email list higher ranking in search engines
Creating a good user experience
When you use an effective URL structure, it tells the user what they will find on the page. It will likely include top-level keywords that tell the user they are mackay tcn; boris what they will find on the page.
Including a folder or path can give the reader more context. For example, a folder or path labeled blog, news, or article would tell the user that they bgb directory are not going to a product page, but rather a page that talks about a specific topic.
On the contrary, if the folder or path URLs important says “products”, “shop” or “buy now”, you will immediately know that you have reached an e-commerce site.
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Improving content and indexing for search engines
Search engines need to find your pages before they can index them. Effective URLs help bots and artificial intelligence programs find your pages. Links help connect pages both internally and externally to other sites, which provides greater context for search engines.
And when the anchor text of internal URLs important and backlinks matches the URL structure or keywords in the URL, it tells the search engine that your content is clearly related to that keyword.