Calculating SEO ROI
Now that you have an SEO monitoring system in place, you are ready to start calculating the return on your efforts. To do this, calculate the value of new business generated from organic traffic to your site. Then calculate the cost of your SEO efforts.
Because content marketing and SEO are so intertwined, it’s helpful to include sales from email marketing and social media where you ireland business email list drive people to your valuable content. You can’t just write great content for your blog and use it for SEO alone. For best results, drive people to your website.
This additional layer of ancillary activities complicates the ROI calculation a bit because companies often wonder whether they would have gotten conversions from blog content, email, and social media regardless of SEO. While it’s not true that every conversion from these ancillary activities is due to SEO, it’s best to look at the overall marketing digital transformation is here ROI before assessing the value of each activity because they are interrelated.
SEO rarely stands alone. Instead, you need to create other elements to support SEO and your marketing strategy. Here are some ways to bgtb directory support SEO with a full marketing strategy.
1. Make sure your pages are optimized for conversion
You can’t expect SEO to generate conversions if your website isn’t set up for conversions. Conversion optimization is a critical step to getting the most out of all your marketing efforts.