Find out what social media content schools and universities should be sharing to wow potential students and their parents. Here’s your winning content mix.
Social media is a powerful tool for branding and marketing messages. It’s an area where you can be authentic and let the student experience shine. Social media is also effective for telling stories and making your marketing not just about malta business email list what you have to say, but also about what your students, alumni, and parents share.
If you want your social media to be a recruiting tool to attract potential students and their parents, you need to be strategic about what you post there. It’s not just about awards or professor profiles, although that content can have a place there. You magazine articles articles subscribe this way want to use your content to share student stories and showcase what life is like on your campus.
Here’s a look at social media content for fax database schools and universities that can attract and impress prospective students and their parents.
A Winning Social Media Content Mix for Schools and Universities
Learn how to tell student stories on social media. However, you don’t want to post the same type of content all the time, so use this winning mix of content to showcase who you are and the vibe of your campus.
Reviews
Let the learner’s voice shine through in your content. According to Dimensional Research, “90% of shoppers who read positive content about customer success said it influenced their purchasing decisions.”
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And testimonials allow you to share great things about your school, allowing the student voice to shine. You can encourage testimonials from current students with perks like branded swag, gift cards to on-campus cafes, or free snacks. Just make sure your incentive doesn’t deter a student from sharing their true feelings. You want real, human content for your marketing.