Direct conversion occurs when a visitor submits a purchase form (it is more difficult to happen, but not uncommon); indirect conversion is when the form offers less advanc content in the purchase journey, such as an e-book, which has an ucational purpose.
Even in the most common case, which is indirect conversion, Marketing automation it is necessary to keep your feet on the ground, because just because a contact download a material does not mean they are interest in buying something. Sometimes they just want to get information and that’s it.
In addition, it is necessary to consider how your company’s sales cycle works. Especially for vietnam phone number library complex B2B (business-to-business) sales , the lead will do a lot of research before reaching the final stage of completing the purchase.
This is when your B2B content marketing strategy becomes important and can make all the difference, as it will support the lead until it becomes a customer.
Extra tip: even though many consider it an Outbound action, using the remarketing strategy to try to when choosing a method back visitors who have not yet convert into leads on your website can be extremely positive.
Relate Marketing automation
As mention earlier, not all leads are ready to buy. You will come across leads at different stages of the buying journey and you ne to produce content that will support each of them.
The central idea of this phase is to “nurture” your leads with relevant content, making them advance in the purchasing journey and make a decision.
To start communicating with your base, keep in mind that the more personaliz and america email your communication is, the better it will be.
Today, more than ever, we are living in the H2H (human-to-human) world and no one likes to be treat as just another number. So, plan your communications carefully.
There are several actions that support the relationship with your base, such as:
e-mail marketing (which can be promotional or newsletter);
SMS marketing
lead nurturing.
A very important point is that, to carry out most of the actions that make up Inbound Marketing, it is necessary to have a tool that automates the processes.