Social mia is also a great help at this time of attraction. It is worth creating an itorial calendar and a specific Materials considered communication plan for those that make sense in your strategy.
Read also: Content Marketing for Social Mia: How to Do It, Benefits and Management
The use of sponsor links , although also consider an Outbound strategy , Materials consider is highly recommend at this initial stage if your website does not yet receive many hits and does not have much visibility.
You can create ad campaigns on Google Ads , Materials considered Facebook Ads , and other similar platforms to bahrain phone number library your content and achieve results faster.
The ideal content for the attraction phase Materials consider
The ideal content for this stage is known as “Top of Funnel” (ToFu). In other words, it consists of material whose main objective is to capture the attention of users while they browse the internet. This content addresses questions relat to the pain points and nes of your audience, which are solv by your product or service.
Remember that the content nes to be objective and should not talk about your brand at first, after all, the having receiv the first may lose interest when accessing a page that apparently would help them, but, in fact, only contains information about the company itself.
Blog posts
Social mia posts
Webinars
E-books – in this case, more introductory and free
2. Conversion
Once the first stage is over and you have attract visitors to your website, the next step is to america email them into leads .
A visitor is consider a lead from the moment they leave information – such as name, email, company, etc. – in exchange for content that you offer on your channels.
For example, if you offer an e-book and they fill out a form to access it, that contact stopp being a simple visitor and became a lead, that is, a potential customer .
There are two ways to convert a visitor into a lead: direct and indirect.