How to make people not only notice your brand, but also stay with you? Everything is decided by touchpoints — moments of interaction between a person and a company. If they are built correctly, the customer journey becomes logical and convenient. With Demis Group marketers , we analyze the main strategies of effective touchpoints and successful examples from the Russian market.
What are touch points and why are they needed?
Touchpoints are any moments of interaction between telegram data How many touches a customer and a brand: from the first advertisement to a repeat purchase. The better and more convenient this process is, the higher the chance that the customer will choose you.
Imagine that you decided to order a pizza. You saw an ad on VK, went to the profile, but did not find a convenient link to the site. Then you tried to place an order through a mobile application, but encountered a long loading time. The probability that you will close the application and go to competitors is very high.
Every interaction with a client should be logical, convenient and at the same time evoke positive emotions.
How many touches does it take to remember a brand?
According to marketing research, a customer needs 5 to 9 interactions to remember a brand. However, it is not the quantity but the quality of touchpoints that matters.
- Regularity – If a customer doesn’t hear from you how did the start of the challenge go for a long time, they may forget about the brand and go to competitors.
- Personalization – the more precisely communication How many touches is tailored to the client’s request, the higher the chance of a purchase.
What are the contact points?
To build the right strategy, touchpoints can be divided into several categories:
1. By organs of perception
- Visual: website design, social media style, packaging design.
- Auditory: music in the store, cameroon Business directory voice notifications, tone of voice of employees.
- Olfactory: aromas in restaurants, the smell of coffee in sales offices.
2. By type of information
- Rational: product characteristics, prices, technical data.
- Emotional: visual content, storytelling, customer stories.
3. Based on the client’s reaction
- Positive: motivates the client to How many touches continue communication.
- Neutral: leave no trace in memory.
- Negative: irritating (intrusive advertising, inconvenient website).