The time for online business is now ripe. The success of companies like Trip Advisor and Groupon proves it. There are, therefore, new rules in this regard that it is good to start knowing if you are part of a company or want to follow its communication as a consultant. The cornerstone of eCommerce are Product Reviews, or product reviews. What are they more specifically? What mental mechanisms do they unlock? How can they be managed? All questions whose answers are really useful for those who live with their head and marketing in 2015 and even a little beyond.
Ready for this journey into Product Reviews?
Off we go. It is our COMON BLOG ‘s practice to only address germany phone number library items that are useful in web marketing and social media marketing. However, even the most traditional eCommerce deserves our attention, as demonstrated by the centrality of Product Reviews in online business. Let’s get straight to the heart of the matter in a schematic and therefore clear way:
- What are Product Reviews?
These are product continue to comprehensively improve employee welfare protection reviews. As eBay teaches, or perhaps better TripAdvisor with restaurants but not only, what people “say” on the web has a lot of weight. According to research conducted by Comnel 2013, 8 out of 10 people trust online reviews as if they came from a person they know. Sorry if it’s not enough; - What mechanisms do Product Reviews work on?
They have the basic function of calming the buyer’s anxiety of getting a serious rip-off. In Italy there is still no eCommerce culture and having more details on everything from external elements to the sellers is very pleasing to those who are suspicious;
How do you manage Product Reviews?
It is clear that it is important mobile list to encourage those who have bought and enjoyed it to leave a trace of this beautiful experience. You could offer a coupon discount to those who do so, but portals like TripAdvisor strictly prohibit this. The most recognized way is to send an email shortly after the purchase, being careful not to do it too soon (the customer may not have formed an idea of the product yet) or too late (the customer may have forgotten about the transaction).
Let’s close this quick seagull flight on Product Reviews by remembering that negative reviews should neither be ignored nor deleted. The best way to “use” them, in fact, is to respond politely to criticism by finding a constructive way to resolve the misunderstanding.