What drives the human psyche to buy? They have been asking costa rica phone number library themselves this question since the dawn of time and no definitive answers have ever been found. Now that purchases have moved online, however, the Ecommerce sector is doing some research on itself and what comes out of it is really interesting. If you are in the midst of the Christmas frenzy, in fact, there is something you should know about how free delivery can affect your business. There is a really strong sales driver in these weeks and an important study conducted by the Global Web Index tells you about it. Let’s find out more together.
The main drivers of success in e-commerce!
It’s all pretty straightforward. Christmas is one of the hottest periods for the Ecommerce sector. People have finally overcome their fear of online shopping, also thanks to prepaid cards, and, thanks to a stressful life stuck in traffic, buying by clicking a mouse is becoming more and more tempting. You have a moral obligation to ride the moment. How? For example, by paying attention to this important study on the drivers of web sales conducted by the prestigious Global Web Index . In short, it makes a truly precious discovery: as you can see from the image, the first driver of purchase for users is free delivery.
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What does it mean?
That 6 out of 10 users consider free shipping a more attractive surplus. Here are the main than any discounts with coupons and the reliable presence of reviews from other customers that protect everyone’s safety. This notable importance of free delivery, according to the research, does not change depending on the income bracket but has a slight oscillation when dividing users by age. It is all rather constant up to the 16-24 age group where the discount aspect takes first place but, in this case, it could be a factor that these are students who do not yet have their own salary.
The battle gets even tougher when comparing free delivery with the possibility of having the items the next day. As the graph shows, 6 out of 10 users identify free delivery as the key driver for purchasing while only 28% say that the availability of having the purchase the next day would be able to influence their betting email list purchasing decision. This is a situation that applies to all age groups, with a particularly wide gap seen between 55 and 64 (74% vs 27%).
Valuable information for Amazon that is preparing to rub. Here are the main its hands for this new (yet another) resource in its favor. It’s up to you to join in as soon as possible with your business.