Mobile Push Notifications: How They Work and Why They Are Useful

 

Content
What are push notifications
Which companies use push notifications and why
How Push Notifications Work and Where They Appear
What’s the Difference Between Push Notifications in iOS and Android
What types of push notifications are there?
Pros and Cons of Push Notifications
Push notifications vs SMS and email
How to Optimize Push Campaigns
What notifications are best not to send?
Overview of tools for sending push notifications
How to set up push notifications: let’s look at the example of Carrot quest
You have one unread message, your order is already waiting for you at the pick-up point, your post was liked by the person for whose like you wrote it – all this news is brought by push notifications . In this article, we figured out how to use them to engage the user in a dialogue and increase conversion to a target action.

What are push notifications Mobile Push Notifications

Push notifications are small pop-up windows singapore email list with text that inform you about something important (or not) and appear on your browser screen even after you have left the site.

Example of push notifications
Such push notifications are sent to clients by the restaurant chain “Svoya Kompaniya”
Marketers use push notifications to:

increase user engagement,
work on customer retention,
build brand loyalty ,
increase sales on your website or in your app.
Some statistics on the use of push notifications :

In other words, On average, a smartphone user receives 46 push notifications per day from applications;
53.3% is the average percentage of push Mobile Push Notifications notification subscriptions;
Mobile push subscription rates are much higher on Android (91.1%) than on iOS (43.9%), as push subscriptions on Android are automatic, while on iOS they require user confirmation.
Which companies use push notifications and why
Most often, notifications are used to increase the likelihood of returning a customer to a site or

application. For example: Mobile Push Notifications

 

Online stores set up push notifications to return expert blogs about marketing in telegram users to the site or mobile application and lead them to purchase, inform them about promotions and sales;
SaaS services use push notifications to notify about updates, the end of trial access, and offer to enable new features;
News blogs set up push notifications to share new articles.
Here are some tasks that push notifications can help solve for companies in any industry:

In other words, Quickly build a subscriber Mobile Push Notifications base. Users are more willing to subscribe to notifications because they just need to click a button and do not need to enter personal data. In other words, This way, you can quickly build a base and interact with subscribers through this channel.
Deliver news. If you need to quickly convey Mobile Push Notifications information to the user, it is much easier to create a push notification that the user will definitely see than an email newsletter, the open rate of which is difficult to predict.
Return the user to the site. Again, a letter, for example, about an abandoned cart can simply get lost, and a notification will catch your eye at the most opportune moment.
Remind about something important. For example, about an upcoming webinar or the launch of a new product.
Promote specific pages or landing pages. Create a push notification with a link so that the user can immediately go to the desired page.

Leave a request for connection and start receiving leads

We will show you the Carrot quest platform and the push tool, help you choose a scenario and answer your questions.

About submitting an application
How Push Notifications Work and Where They Appear
The principle of push notifications is simple:

The user installs the application on the device;
The app requests permission to send notifications. If the user agrees, the operating system receives a token (device identifier) ​​from the push notification service;
The operating system passes the token to the server to connect to notifications;
The server sends notifications when a certain event occurs.
Where notifications are displayed
Push notifications can be sent to your smartphone or yeezy 350 boost v2s computer. They can be accompanied by a sound or vibration.

Mobile push notifications can appear on your device screen in three places:

on the lock screen;
in the notification center;
as a banner at the top of the screen.
On your computer, push notifications may appear in the following locations:What’s the Difference Between Push Notifications in iOS and Android
Push notifications work differently on iOS and Android.

iOS uses a push opt-in model. Brands cannot send push notifications unless users opt in to receive them.

Android automatically allows users to receive push notifications. Users can opt out of them manually.

Android’s default approach reaches a wider audience. But if users can’t easily opt out of notifications, irrelevant or frequent messages may prompt them to turn off notifications or uninstall the app.

Thus, a quarter of Russians do not mind receiving mailings once a week , and 8% – no more than once a month. Almost a third (27%) of respondents are irritated by too intensive and intrusive mailings.

What types of push notifications are there?

The user receives browser push notifications from the site they subscribed to. They usually pop up in the lower right corner of the screen. All browsers support  and they are even shown on mobile devices via Chrome. The exception is iOS devices, which do not display browser push notifications.

In other words, usually appear at the top of the screen. They work in the same way as desktop ones, but they differ in size. Let’s take a closer look at what types of notifications there are depending on the company’s tasks:

Content and informational. These push notifications tell about important events, products or other things that may interest the customer and bring him back to the application or site. These notifications can inform about upcoming promotions, special marketing offers and sales.

Push notification from an online perfume store

Rive Gauche  notification attracts attention with a big discount and limited time promotion
Information are used to deliver important and timely messages, information about updates, warnings, reminders and transfer events. Such notifications are also used to inform customers about exclusive offers, sales and sweepstakes to stimulate purchases.

Transactional . These push notifications inform about payment confirmation, order status, product availability in the warehouse and other organizational issues.

Geolocation  based on customer location help:

inform about local events and promotions;
search for affordable restaurants in the area;
report the weather forecast;
end the rental or travel outside the rental area for carsharing.

Reactivation push notification

Email newsletter SMS
Content 60-300 characters, picture, two buttons any text size, customizable design, no video.
Coverage the entire audience of the application or individual segments depends on the mailing address database depends on the number base
How to Optimize Push Campaigns
Push notifications are a marketing tool. This means, like any other tool, they can be optimized to achieve better results.

Evaluate your current push notifications and optimize them

Rive Gauche doesn’t hide that he misses you and invites you to come back for a personalized selection of products via mobile notification
We will offer mechanics with for your website.
Our experts will analyze the lead generation funnel and tell you where you are losing leads. They will come up with hypotheses and calculate conversions and revenue.

About submitting an application
Pros and Cons of Push Notifications
-grained to configure. And it is true – too frequent messages or an unclear understanding of the audience dramatically reduces the effectiveness of the tool. Let’s figure out whether they are worth setting up.

Pros
High conversion. We have already mentioned this: the technology is simple, it costs the user nothing to click the “Subscribe” button, there is no need to leave additional data. Carrot quest collects data from each visitor in the user card. With this data, you can segment the audience, customize, create and send your notifications for each segment. With a personalized offer, the conversion to subscription reaches 20%.

In other words, Easier to reach. Notifications reach the user even if he/she has long since closed your site. In other words, Interaction continues after the session ends.

In other words, No unnecessary details. No need to extract contact information from the visitor, and it is much easier for you to start the interaction. You can get an email address or phone number later, when you have already established contact.