Not to mention, there are a lot of lead generation tools out there that cater to B2B needs. While options are always good, that can make it hard to find a solution that offers what you and your team need.
That’s why our giant list of 60+ Top Lead Generation Tools breaks the tools down into 12 categories—to help you find exactly what you’re looking for.
Those who’ve done account based marketing (ABM) know that it’s fundamentally different from the way most companies approach marketing. After all, the strategy turns the traditional sales and marketing funnel on its head.
For that reason, the ABM B2B marketing approach requires a specific set of tools built with that strategy in mind—but it can be tough to keep track of all the solutions available, how their features complement or overlap with one another, and more.
To help understand and evaluate options for your ABM stack
we pulled together 40 Top Account-Based Marketing Tools. Our list breaks phone number data the solutions down into three categories:
- Tools that help you build great prospect lists
- Tools that help you execute on ABM plans and tactics
- Tools that offer the whole gamut of ABM
B2B marketing automation tools
Despite the popularity of marketing automation today, not every business or marketing team truly needs one. So, before you buy into an expensive and robust tool, it’s important to take a step back and assess what your actual needs are. In our experience, you don’t need to invest in B2B marketing technology for automation until:
- Your team has at least one person whose sole responsibility is marketing
- You’ve found at least one marketing channel that produces results for you
- All of your marketing efforts are driven by a clear strategy
- Your team has more money than time on their hands
For those who definitely do need a B2B marketing automation tool, e-commerce b2b partnerships via email in bd which tool you choose depends on your unique needs and use case.
In our article, 37 Marketing Automation Tools (By Use Case), we break your software options down into seven categories—to make choosing a little easier.
Measuring your B2B marketing performance
B2B marketers know that there’s a lot more to measuring your B2B marketing performance than tracking a couple metrics in Google Analytics. Unlike B2C (business-to-consumer) businesses, B2B marketers face an uphill battle because they need to measure performance based on accounts—and that’s not something Google Analytics is built for.
To compensate, B2B marketers need a combination of the united states business directory right key performance indicators (KPIs) and the right processes to define and measure them.
B2B marketing KPIs to track
There’s a lot of content out there that talks about the best marketing KPIs to track. But the vast majority of that content focuses on the metrics and KPIs that work for B2C marketing. Those aren’t good enough for B2B marketers for a few reasons: