Summary of the evaluation method of high-quality external links – put an end to useless work from now on!

Friends who do Google SEO know that nowadays, in order to do SEO well, the content quality, user experience, website spe, external link quality, etc. Summary of the are all the higher the better, and none of them can be missing.

When it comes to content, user experience, and website spe, the good and the bad are obvious at a glance, no further explanation is ne.

However, many friends are confus about high-quality external links:

How to create high-quality external links?
…
haha, I guess it’s enough for me to write a few articles.

Today, let’s mainly talk about the evaluation criteria for high-quality external links. Only with standards can we make judgments, avoid detours, and do less useless work.

 

Let’s summarize first:

High-quality external links have ” six highs ” : high relevance, high weight, high traffic, high stability, high-quality pages, and high difficulty.

Contents hidden
1. High correlation
2. High weight
3. High traffic
4. High stability
5. High-quality pages
6. High Difficulty
1. High correlation

Why put high correlation first?

Because almost all irrelevant external links can be call spam external links, which are harmful but have no benefits.

For example, if you are selling glass bottles and you have external links from socks, Google will be very upset. Why why why ? Are your socks made of glass bottles? Isn’t this funny? It’s obviously cheating.

Of course, backlinks can be relevant to you on different levels, with search engines taking into account the overall relevance of the linking site, the relevance of the specific webpage to the link, and the relevance of the content directly surrounding the link.

In addition, highly relevant external links can bring you accurate traffic and promote conversions.

2. High weight
I divide the high weight of external links into two parts: the weight of the source domain , the weight of the source page , and the weight of the external link position .

There are many indicators and tools for judging the weight of the source domain and source page of the external link. For details, please refer to the previous tutorial ” SEOer must read: 2019 Summary of indicators + methods for judging website weight !” The indicators I often use are DA and PA .

Of course, don’t forget to check the age of the website

Generally speaking, the older the website, the greater its weight will be.

It is also very simple to judge the weight of the external link position. Because the type of link that search engines pay more attention to is the backlink in the content, so if your external link is locat in the main content area of ​​the page, that is, in the core area of ​​the page, it will have a higher weight than the link locat at the bottom of the page or in the sidebar or footer.

When you use Ahrefs to view external links, external links locat in the main content area of ​​the page will be mark with “CONTENT” , as shown below:

High-quality backlinks

3. High traffic
The high traffic here has two meanings : high traffic to the website and web pages ; high traffic brought to the website by external links .

The website traffic can be check using tools such as SEO Quake , Ahrefs or SEMrush .

To get the traffic of the page where the external link is locat, you can use the Organic Research function of SEMrush . As shown in the figure below, just enter the URL of the page in the input box , then select as URL , and then click Search .

 

Special databases, including but not limit to, graph databases, time-series databases, and NoSQL databases, have been special database develop to address specific challenges pos by certain types of data. Graph databases, for instance, excel in handling highly interconnect data, making them indispensable in fields such as social networking and recommendation systems.

 

 

If your website has high traffic and the page

To which the external link is locat also has high traffic, then the external link is likely to be of high quality because it is more likely to bring a lot of relevant traffic to the website.

As for the traffic brought to the website by external links, you ne to make your own judgment in the early stage. Later, you can how will inbound marketing evolve in the future? use Google Analytics. As shown in the figure below, click the ” Channel ” option under all traffic, and then select ” Source / Mium ” or ” Source ” to see the traffic overview brought to you by the corresponding website of the external link .

 

4. High stability
The stability of external links largely reflects the quality of external links. The sudden increase or decrease of external links has a great negative impact on the website SEO .

Uncle Google has studi several websites before and found that a significant ruction in external links will lead to a drop in traffic.

You can use Ahrefs ’ Backlink profile to check the stability of your external links.

If the number of external links always decreases, it means that the quality of the external links is poor.

 

5. High-quality pages Summary of the

The high quality of the external link source page is reflect in the following aspects: high quality of page content , few outbound links from the page , and dofollow outbound links .

High content quality means that the content of the source page must be original, valuable and readable.

Many friends us to create a marketing list bunch of pseudo-original articles and then publish them on major platforms. This method should really be abandon. In an era where spam is flying everywhere, do you have to act as a spam machine? The bounce rate and stay time of visitors have already betray you.

Therefore, I suggest that you treat forum posts or guest posts as if they were your own website content, and never slack off. I have done some guest posts before , and due to the high quality of the content and the high authority of the platform, they quickly rank and began to deliver a steady stream of traffic to my website. This may be what we are pursuing.

The more outbound links a page has, the more the weight of the webpage is dilut, and the less weight it transfers to you. If a page has 100 points, if there are 5 links, each link will be worth 20 points; if there are 100 links, only one link will be worth 1 point.

As a rule of thumb, pages with fewer than 10 outbound links are consider good

In addition to the content and the number of outbound links, you should also pay attention to the type of external links. Dofollow type external links allow the weight of the source page to be pass to you, which is more beneficial to your Google SEO .

6. High Difficulty

The easier a backlink is to obtain, the less valuable it is likely to be.

This is easy to understand. If you can get a link in a few minutes or a few dollars, then this link can be easily copi by competitors, or in other words, your competitors have already got it before you have this link. It is difficult to see any effect of this type of link.

In other words, higher-quality backlinks mean Summary of the

You have to put in more effort or money.

The same is true for external links. If many of your links appear together with links from high-quality websites, especially in the same position on the web page, Google will think that your website should also be of good quality and should be given preferential treatment. Of course, it is more difficult to obtain such external links.