Internal and external links
Links give search engines an idea of how content is related to one another. Ideally, you want the anchor text of your hyperlink to be the target keyword for which the page you are linking to is optimized.
For example, if you’re writing about running shoes and want to link to a full review you did of a pair of Nike running shoes, you would link the text “Nike Zoom Alphafly NEXT% 2” to the article reviewing that specific shoe.
Creating these internal links will help readers navigate to learn more and will also provide valuable links for search engines.
External links also help to build a foundation for the topic you are discussing and demonstrate the research you have done for the article. This tells search engines that your content is trustworthy because it is linked to other trustworthy content.
To be most useful, external links should be directed to sites with high domain authority . This speaks to the site’s reputation and SEO value.
Looking for a marketing agency?
4. Hierarchy and distribution of headings
Without headings, your content is hard to read and search engines have a harder time understanding what it means.
Having a good distribution of headings every 300 words or so will help make your content readable and also tell search engines what’s coming next.