Win-win marketing strategies ensure that both your business and its customers benefit from a situation or arrangement. But too often, marketing is self-serving, designed only to focus on sales, not the customer.
Customer-centric marketing requires you to think of sales as secondary to the customer’s needs. And when you do, you’ll find that your marketing becomes beneficial to both you and the customer. It will not only educate them, but it will also empower, entertain, and engage them to turn them into advocates and repeat customers.
Check out these top strategies to help you and your clients achieve greater success with smarter marketing strategies.
What is a Win-Win Marketing Strategy?
In a win-win marketing strategy, both you and the customer win. Here are some examples where only one side wins:
Steep discounts when the company is just breaking even (often designed to get the customer to try the product in hopes of creating repeat customers)
Disruptive marketing strategies designed to grab the customer’s attention but with minimal information that only drives sales, not understanding or relationships.
Aggressive sales tactics that make job function email list the customer feel forced to make a purchasing decision
Subscription models that do not give customers the option to cancel their subscription at any time.
Free trials that require a credit card and then charge the customer without notice at the end of the trial period
Basically, if the customer isn’t getting as much out of the marketing tactic as the business, it’s probably not a win-win scenario. Here are three leading win-win marketing strategies that businesses can use to build stronger relationships with document everything and organize customers.
1. Content Marketing
When creating content, you should not ignore the call to action or consider how it relates to your products and services. But you should also understand that content marketing is about building relationships, not selling. So while it is a marketing strategy, it is not one in which a business develops self-serving content that is only intended to sell.
You’ll have sales content
Such as an email series designed to engage customers who have shown interest in your products. And while these series should still include useful content to educate your audience, a series will likely have stronger sales copy than your average content.
Here are some examples of content marketing that won’t fail:
Blogs: You don’t charge for this content and offer it for free to anyone who might find it. Hopefully, you’re getting new email addresses and contact information from this content, but you’re offering the content freely, whether the customer shares their information with you or not.
Podcasts: This could be similar content to
What you have on your blog, but in audio form instead of written. This way, customers can consume the content at their convenience, without being tied to a screen. As your audience grows, you can commercialize your podcasts and make money from advertising if that’s the direction you want to go. Otherwise, just make sure your audio content includes compelling calls to action and a clear explanation of how to contact you if a customer has questions.
Videos: Visual demonstrations of how a china Numbers product works or how to do something related to the services you offer can help customers answer questions and find information on a topic you’re an expert in. Showing expertise can help make your business a customer’s first choice, even though you may never hear from them again. But you’ll still get video views and website visits, which can help you grow your online presence.
Social Media: Customers and potential customers can
Follow you on social media to learn more about your industry or for entertainment. You will increase your following, which can showcase your knowledge of the market and help you rank among the leaders. You will slowly get to know the customer and have the opportunity to answer their questions in the comments of your posts or in messages. This is another way to stay updated on whether the person has bought from you or is still in the consideration stage.